SUMMARY:
Confident/experienced marketing and print production
professional with extensive background managing all
aspects of the production of marketing collateral
targeted for social media, offset printing, web,
video, flexography, large
format, or screen printing. Additional experience in
sales, operations, technology, custom publishing, purchasing
and customer service. Developed new and improved processes,
with emphasis on improving quality, adding value,
increasing profitability and maximizing partnerships
with third party suppliers. Makes decisions using critical
thinking, analytical abilities and good judgment. Collaborative
and resourceful team member with excellent interpersonal
skills
and the ability to communicate complex concepts into
understandable processes.
EDUCATION:
BACHELOR OF ARTS - APPLIED STUDIES Azusa Pacific
University - Azusa, CA
CORE COMPETENCIES:
Process Improvement - Project Planning/Development
– Content Creation & Traffic Coordination - Team
Building - Staff Retention Client Relations – Technology
– Trade Show Participation
OPERATING SYSTEMS - SOFTWARE:
Mac OS X.10.11 - Windows 10 - Photoshop CS6 - Illustrator
CS6 - InDesign CS6 - Dreamweaver CS6 - Microsoft
Office 2016 - Final Cut Express HD 3.5.1 - Wordpress
3.9.1 - DVD Studio Pro - SendBlaster 3 - Max Bulk
Mailer X
- SalesForce.com – Workamajig - Printsmith
PROFESSIONAL EXPERIENCE:
QUALITY ASSURANCE SPECIALIST
FSI DESIGN
ANAHEIM, CA Flooring installer in Southern California
Jun. 2016 – Aug. 2016
• Working with builders, installers, and homeowners
provided accurate installation of custom flooring
projects.
• 100% daily inputting of all customer service orders.
• 40% reduction of backlog repair orders in 60 days.
DIGITAL MARKETING DIRECTOR
ORGANIZED SPORTSWEAR
RANCHO DOMINGUEZ, CA Imprinted Sportswear Mar. 2015
– Mar. 2016
• Successful tradeshows at NAESP (Long Beach, CA),
TAPHERD (Dallas, TX) & CHSAA (Colorado Springs,
CO)
• System Administrator of a successful porting and
mapping of past CRM databases into Salesforce.com.
• Established a marketing calendar for trade show
participation and product roll out schedules.
• Creation and deployment of a successful outbound
email campaign that sent 30,000+ CAN-SPAM Act compliant
records per month using Photoshop, Dreamweaver, SendBlaster
3 & Turbosmtp.com. Messages average
less than .2 on Spam Assassin meter.
• Developed keywords for google analytics and SEO
optimization.
• Maximized limited resources for Facebook, Instagram,
and You Tube social media campaigns.
• Current in Adobe Creative Suite Master Collection
and Microsoft Office programs.
• Documented workflow and created job descriptions
for marketing department positions.
PROJECT SPECIALIST
THE HOME DEPOT
SIGNAL HILL, CA Home improvement specialty retailer.
Feb. 2013 – Mar. 2015
• Provided accurate fulfillment of special order
installation projects from initial sale through project
completion.
• Daily interaction with customers, vendors, installers,
in-store associates, and trucking/shipping companies.
• One of 20 Customer Service All-Stars for 2013.
Many positive VOC (Voice of Customer) comments.
• Developed community projects that promoted the
brand and fostered community and corporate
relationships.
PRINCIPAL
PLAN B SOLUTIONS
LONG BEACH, CA GRAPHIC DESIGN AND MARKETING FIRM
Mar. 2004 – Aug. 2012
• Created marketing calendar based on projected ROI,
competitive analysis, trade associations, etc.
• Coordinated marketing collateral production process
from conception through printing, web, video, DVD,
etc.
• Maximized limited resources for Facebook, Instagram,
and You Tube social media campaigns.
• Directed photo shoots, press checks, and other
creative and quality control processes.
• Final decision maker in vendor selection and negotiation
process.
CREATIVE SERVICES MANAGER
GLOBAL EXPERIENCE SPECIALISTS
CYPRESS, CA TRADE SHOW PRODUCTION COMPANY Jan. 2008
– Jul. 2008
• Consult with client and coordinate the creation
of signage and display booths for trade shows/exhibitions
that
support marketing objectives to the targeted audience.
MARKETING OPERATIONS MANAGER
ING ADVISORS
EL SEGUNDO, CA Marketing department for ING Financial
Network Aug. 2006 – Mar. 2007
• Coordinated marketing collateral production process
from conception through printing, web, video, DVD,
etc.
• Created company wide ‘Print on Demand’ initiative
that reduced fulfillment and production costs by
18%
• Key decision maker in vendor selection and negotiation
process
• Directed photo shoots, press checks, and other
creative and quality control processes.
DIRECTOR OF OPERATIONS
NEWS AMERICA MARKETING
WILTON, CT Publisher of SmartSource magazine. Nov.
1999 – Mar. 2003
• Management of the Order Processing, Layouts, Contracts,
and Pricing departments. $4 - $8 million weekly
revenue.
• Managed production of a weekly 68 million circulation
magazine utilizing two prep centers and Creo
Trendsetter plate makers and Heidelberg M1000 & M2000
presses at five printing locations around the nation.
• Created employee development and retention strategies
that led to a reduction in department turnover.
• Conducted yearly managerial and employee performance
appraisals, coaching/counseling sessions.
• Created PDF/Applescript workflow which deleted
4 days out of a 17-day production cycle.
• Developed and maintained national vendor relationships
to insure adherence to NAM production standards.
• Hired and trained 90% of new department, while
maintaining existing department service schedule.
Traffic Manager 1996-1997, Senior Pre-Press Manager
1997 – 1998, Director of Layouts 1998 – 1999
INSIDE SALES/CUSTOMER SERVICE
MATTHEWS INTERNATIONAL
LA PALMA, CA Plate supplier for flexographic printing.
Oct. 1994 – Oct. 1996
• Primary sales contact for new accounts and existing
clients Weyerhaeuser, Georgia Pacific, and Stone.
GRAPHIC ARTIST/LITHO PREP TECHNICIAN
MOORE DATA MANAGEMENT
SAN DIEGO, CA Four Color business forms printer Dec.
1989 – Oct. 1994
• Design and production of conventional and electronic
commercial art.
PRE-PRESS MANAGER
DELUXE CHECK PRINTERS/COLWELL SYSTEMS
CHAMPAIGN, IL Business, Legal Forms Jan. 1985 – Sept.
1989
• Supervised activities of technical staff in the
production of plates for a variety of printing presses.
• Reduced total plant spoilage by 25% over a one-year
period.
• Implemented process that guaranteed 3-day turnaround
of client orders.
• Oversaw transition of department to new facilities
with minimal loss of production.
• Researched and approved purchase of capital equipment,
supplies, and vendors.